ABOUT

Brief:

To drive trial-of-product and footfall into Fuller's pubs during a typically quiet period in industry calendar; February.

Concept:

Reclaim the British love of bad weather with a free pint of London Pride each time it rained in the capital.

Execution:

A live Periscope feed of an iconic London landmark, shared via owned social platforms, paired with weather-data-driven paid posts featuring National Treasure Michael Fish.

Results:

12 million video views, 1,800 free pints claimed, international press coverage, significant brand tracker uplifts in target categories of modernity and relevence.