ABOUT

A mobile game that turns tourists into Brazilian fans.

Guaraná Antarctica is an official sponsor of Brazilian National Team and the second best-selling soft drink in Brazil. For the 2014 World Cup, we created the game 'Vem Ser Brasil!'. Its main mission is to turn as many tourists into Brazilian fans so everyone is supporting our team during the competition. The stages of the game were based on the host cities of the 2014 Fifa World Cup and each one of them had customised features. The game also had 6 main characters and a really cool soundtrack.

*Mobile of the Day - FWA

Digital - Social - Advergame - Mobile - TV