Thiago Campos Associate Creative Director

ABOUT

For today's digital-native generation, representation in gaming is as essential as in life. Our research revealed 74% of developers are willing to improve textured hair representation in video games if taught how. Partnering with OSAHL, Black 3D artists, animators & programmers we created "Code My Crown," a 200-page guide to coding textured Black hairstyles. This equips coders to create inclusive gaming experiences, reflecting Black gamers’ identities. Major gaming studios have adopted the guide, reaching 34K employees, serving 229M gamers,

MADEIT CREDITS

  • UnileverClient
  • A.M. DarkeArtist/Director
  • Alex SullivanStrategy Director
  • Anna CantleyAssociate Client Director
  • Ashley JamiesonProject Manager
  • Ashlie WhiteSVP Multicultural
  • Dave MehrmanCreative Director
  • Ed HootonGuide Producer
  • Georgina ShannSVP DxI
  • Izzi MordiniDesigner
  • Jamie George CordwellGlobal Executive Creative Director
  • Jasmine SmithVP Client Director
  • John WildsAssociate Creative Director/Copy
  • Katie StratakisGlobal Client Director
  • Liz HarrisSenior Director of Strategy
  • Lucie HackmanHead of Production
  • Mattias RongeChief Creative Officer EMEA
  • Melle HockUS Chief Strategy Officer/Global Strategy Direct
  • Olivia ThomasPrincipal Writer
  • Stefan RongeChief Creative Officer EMEA
  • Virginia LandauSenior Director and Global client lead for Unile
  • * Thiago CamposAssociate Creative Director
  • * D&AD
  • * Judy JohnGlobal Chief Creative Officer
  • * Albert Botelho BernardoAssociate Creative Director - Art
  • * Andrew SimonGlobal ECD
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