ABOUT

At the beginning of 2015 I headed the team that successfully pitched and won WWF’s Forests of the World appeal. The purpose of the campaign was to inspire a passion for tress, illustrating their importance not just for the animals that depend on them but for everyone around the world.

One of the core problems we had to overcome was distance. Rainforest's are thousands of miles away and their troubles even further, so how can we make this message relevant but crucially actionable?

Working alongside my director we developed the campaign line ‘It’s in your hands’. Its figurative and literal meaning meant that we were able to breakdown those perceived barriers and empower the reader.

From the success of this we were then installed as preferred supplier on WWF’s creative roster.