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Star Touch provides training courses in touch typing. They asked me to rebrand their organisation, look at what makes them different and to express it through a new visual identity.
By experiencing one of their training days for myself, it was clear that this was a very different style of teaching than I was expecting – we didn’t touch a keyboard until the final hour of the day! Instead, the teaching was delivered through storytelling, with each person acting out unique actions assigned to each key.
I created a big unifying idea as ‘Full of surprises’, inspired by the theme of performance and circus. The illustrations and headlines work closely together to create a fun and memorable visual identity, reflecting the unique teaching experience.