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Alpha Century appointed by VictoriaPlumb.com to launch new advertising campaign.

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Leading online bathroom retailer VictoriaPlumb.com has chosen creative agency Alpha Century to develop its new advertising campaign.

Alpha Century will be responsible for launching VictoriaPlumb.com’s new television advert, as well as developing digital banners and online content. The brand campaign marks a step-change for the online retailer and seeks to emotionally broaden the brand’s appeal beyond its current retail focus.

Founded in 1999, VictoriaPlumb.com has grown to employ over 150 staff and has recently moved to a brand new headquarters in Hessle, East Yorkshire.

Hugo Feiler, Founder and Managing Director of Alpha Century, said: “We’re thrilled to

be partnering with VictoriaPlumb.com, an extraordinary team with extraordinary plans to shake up their category. It was clear from the outset that we’re very much kindred spirits.”

Speaking of the appointment, Ben Padley, Chief Marketing Officer of VictoriaPlumb.com said: “With the ambitious plans we have for VictoriaPlumb.com, we needed an agency with creative flair and expertise across traditional and new media.  The Alpha Century team has quickly demonstrated it has the smarts and the imagination to take us to the next level - and beyond.”

VictoriaPlumb.com is the UK’s number 1 online bathroom retailer. With no expensive showrooms or sales people they offer luxury bathrooms at internet prices. www.VictoriaPlumb.com

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Media Contact:

Jeremy Singer – The Media Foundry

E: [email protected]

Tel: 020 7612 1155

Notes to editors:

About Alpha Century

Alpha Century is a creative agency that brings advertising and production together in one agile streamlined process.  Founded by advertising executive Hugo Feiler and director Barnaby Girling in 2013, the company create advertising and content for brands serving today’s modern media landscape. Clients include Toshiba, Virgin Atlantic and Moo.com.

About VictoriaPlumb.com

VictoriaPlumb.com is the UK's leading online bathroom retailer. Founded in 1999, the company designs, manufactures and supplies a huge range of innovative and high quality bathroom products direct to the public and trade. 

As an online-only retailer, they do not have stores; this allows the company to be competitive on price as there are no showroom overheads. With an established reputation for quality and service, VictoriaPlumb.com is a rapidly developing organisation and was presented with a Retailer of the Year Award at the Venda ECMOD Direct Commerce Awards in 2013. VictoriaPlumb.com is one of the UK's most recognised domestic bathroom brands.

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