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WCRS has joined forces with Twentieth Century Fox for the second time this year to create a brand new campaign – this time featuring characters from the upcoming X-MEN: APOCALYPSE film to promote Sky Fibre.

Our new campaign features the characters from the latest “X-MEN: APOCALYPSE ” film, which will be in cinemas in the UK on 18th May. The TV ad was directed by Brian Smrz, (Second Unit Director for X-MEN: APOCALYPSE and X-MEN: Days of Future Past), and shot at Vancouver Studios using talent from the film, including Quicksilver (Evan Peters), Cyclops (Tye Sheridan), Nightcrawler (Kodi Smit-McPhee) and Storm (Alexandra Shipp).

The TV ad is set in the library at Xavier’s School for Gifted Youngsters, where we see Quicksilver trying to impress a girl who is streaming a movie on her laptop, but is having trouble doing so because her broadband is buffering. Quicksilver looks around the room and realises the other mutants in the room are all online on various devices. He uses his mutant ability to zip around the room at great speed, turning off the other mutants’ devices while they are frozen in time, all in an effort to save the girl from the poor performing broadband. Unfortunately this doesn’t help and the girl tells him that superfast Sky Fibre is the solution they need. He races off again and installs Sky Fibre in no time at all.