Engine London


MoneySuperMarket’s iconic Money Calm Bull makes its swansong in the last campaign for the brand by ENGINE Creative.

Even in the most anxiety-inducing scenarios, the Money Calm Bull is uncharacteristically calm because its bills are under control with MoneySuperMarket. Having previously stayed calm in a china shop and even astride an asteroid about to hit earth, this campaign sees the Money Calm Bull calmly facing off a Godzilla-style beast in a car park.

The TV ad, called ‘Monster’, will premiere on TV on Sunday 21st March and will run across VOD, social and online for the next three months.

The ad opens with actor Matt Berry’s voiceover explaining that The Money Calm Bull has just saved £200 insuring his red sports car - before the monster stamps on the car with his foot, roaring fiercely into the face of our hero. True to form, the Money Calm Bull keeps “as calm as caramel” as the foul-breathed, slobbering, skyscraper-tall monstrosity maliciously mashes his motor.

ENGINE creative director Christopher Ringsell said: “Oh, to see the pure joy on the faces of all involved when we started creating a 150ft slobbering, roaring, cinematic monster, one of The Money Calm Bull’s most ferocious antagonists to date! Of course, our prime bovine is unperturbed and now saunters off into the advertising sunset, tail gently swishing with his head held high. Calm as a courgette.”


Client: MoneySuperMarket
Head of Brand and Brand Communications – Mel Stonier
Brand Manager – Rebecca Williamson

Agency: Engine
Chief Creative Officer – Billy Faithfull
Head of Strategy - Liz Baines
Creative Director – Christopher Ringsell
Creative team – Charlie Gee & Tian Murphy
Executive Producer - Debbie Impett
Producer – Victoria Doran
Integrated Project Director – Liz Boothby
Senior Strategist –Simon Butcher
Account Management – Louise Hayward, Alex Worthington, Marianne Roberts, Brittaney Anderson, Toby Moynan, Clare Walker

Production Company - Untold Studios
Executive Producer – Tessa Wood
Producer – Jonny Kight
Director – Diarmid Harrison-Murray
DOP – Patrick Meller
VFX Studio – Untold Studios
Creative Director – David Fleet
Executive Producer – Ian Berry
Producer – Ellie Joseph
Production Assistant – Jordan Malonga
VFX Leads – Rebecca Clay, Martino Madeddu
Asset Supervisor – Ash Tilley
Animation Supervisor – Tim van Hussen
Rigging Supervisor – Brad Noble
Grade – Black Kite Studios, George Kyriacou
Editor – Brendan Jenkins
Editing Company –Tenthree
Sound Design – Ben Leeves
Audio house – Jungle Sound Studios
Music Composer – Jonathan Dreyfus and Amy Andersen
Music Production House and Publisher – Stare Crazy Ltd.

MediaCom: Tim Williams, Charlotte Baker, Stephen Lattimore

Project featured: on 25th March 2021 Contributor:

Engine has been a Contributor since 23rd October 2017.

Invite x5

The Money Calm Bull has a face off with a monster in ENGINE Creative’s campaign for MoneySuperM