ABOUT

For the Royal Naval Reserve we set out to create a campaign that has a dramatic and visceral feel to it, something with real energy and emotion that connects with our target audience – a very dynamic group of people who are on a quest to push their own boundaries and live life to the full. Whilst the work builds on our Made In The Royal Navy campaign, we wanted to create a powerful identity for the RNR. ‘Don’t Do The Everyday Every Day’ is a distinctive and flexible platform that we’re really excited about developing.