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We've had the pleasure of scoring a hilarious new Warburtons spot featuring Peter Kay. In their latest ad, Kay pitches a period romance to boss Jonathan Warburton. His idea is for an "epic tale of passion, flour and a woman stood on a hill", with Kay playing the role of the brand founder who falls in love with his wife, Ellen, and sets up the bakery business in 1876. Kay follows in the footsteps of Sylvester Stallone and Kermit the Frog, who have both visited Warburtons HQ to pitch ideas in recent ads. The new spot was created by WCRS and directed by Declan Lowney through Another Film Company.

Agency: WCRS
Director: Declan Lowney (Another Film Company)

Date created: October 2017 2017-10-01T00:00:00+0100
Date published: 10 October 2017 2017-10-10T10:50:53+0100

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Pride & Breadjudice (Warburtons)

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