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Payback is the latest work in our ‘From Our Family To Yours’ campaign and continues the story of people writing letters to Jonathan Warburton about their favourite product.
This spot stars poor little Sam who is desperate to grow big and strong enough to ‘have’ his older brother. He not only loves the taste of his sarnies made from Warburtons Half & Half but knows that because of the 50% wholegrain flour used to make the bread, he’s eating the right stuff to catch up with his annoying brother.
The TV will be accompanied by radio and a social media campaign for Half & Half featuring the famous international triathlete brothers, Alistair and Jonathan Brownlee.