ABOUT

ROLE: Designer, artworker
MEDIA: Press ads, digital display ads, campaign guidelines

I worked with a creative team to create this art direction for the 'Made In The Royal Navy' campaign. Using their drawn scamps I designed the 'helicopter' visual for a press ad, which was also used as a base for other future designs of the campaign. I also created 'the tag' lock-up used across the entire campaign, also in TV endframes. Additionally I was responsible for creating the campaign guidelines used as a reference for other designers.