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The Royal Navy has launched a new recruitment campaign for the UK`s world renowned amphibious force, the Royal Marines Commandos. The campaign gives new meaning to the Royal Marines’ long running line “It’s a state of mind” by showing that to become a Royal Marine, you have to change what you think is possible.
The launch film, ”The Mist”, was created by Engine’s creative agency, WCRS, and shot by multi award-winning director Nicolai Fuglsig along with a team that included Oscar-winning Director of Photography, Matyas Erdly.
“The Mist” shows a team of Marines quietly paddling forward into a foreboding mist, surrounded by the ruins of a recent battle. The ad demonstrates how to become a Royal Marine, you must overcome mankind’s primal fear of the unknown.
The next film in the campaign, “Spider”, will be released on 27th August.
To keep each film as authentic to Royal Marines operations as possible, they were shot with the Royal Marines on deployment, and each features real, combat-ready Royal Marines Commandos.
The new campaign will be live from 20th August, appearing across broadcast television, video on demand and social media platforms such as Instagram and Facebook.