AMV BBDO – Doritos

Doritos is supporting the launch of its decidedly spicy new Heatburst range with a two month TV campaign that builds on its “For the Bold” positioning. Developed by AMV BBDO and PepsiCo, the new campaign, starring an adorable baby dragon that looks more than a little like a Pokémon, aims to present the new crisps as “intense, two-flavour experiences,” due to the unique chilli capsules contained within each Dorito. The spot shows a Doritos fan utilising the burst of heat offered by his cuddly companion