Engine Creative has put together an exciting thriller of a spot to raise awareness of the roles available within the RAF Air and Space Operations profession. Aimed at younger audiences the tense scenario depicts the split-second challenges and decision making essential to protect UK skies - decisions that very few people ever get to see.
The film opens with a radar screen and operative considering what a non-responding plane is when it appears in skies. It could be a technical issue, a security issue or something for the government to respond to. Or it could be a passenger plane with communications issues. The weight and scope of the decision opens out as the sixty second film, and asks if viewers have what it takes to make such an important decision.
The spot, directed by David Dearlove, who is a Creative Director at Engine Creative, shines a light on the ever-changing decisions of those who work in RAF Air and Space Operations. It will run on RAF Recruitment online channels from January 11th.
Flight Lieutenant Simon Williams says of the work, “The RAF Air Operations Specialist Recruitment Team collaborated very closely with Engine Creative throughout a turbulent period caused by the Coronavirus pandemic to delivery an Air and Space Operations video focussing on the profession’s prime responsibility – the defence of UK airspace. In the face of numerous hurdles, with masses of positivity, we have created a fantastic video promoting some of the incredibly exciting opportunities we have within the profession to a wide audience. Engine Creative has delivered a high-quality product that will undoubtedly inspire current and future audiences, and highlights the critical role that the Air and Space Operations profession and the RAF play in the security of the nation.”
Chris Ringsell, Creative Director at Engine says, “This atmospheric spot shows potential recruits that a cool head and quick thinking is crucial to a role in RAF Air and Space Operations. Seeing the thought process of every potential eventuality play out on screen gives us a tense and visceral experience of what goes through the mind of the protagonist and asks potential recruits if they have what it takes.”
CREATIVE CREDITS
Head of Film - Melody Sylvester
Executive Producer - Hayley Denning
Creative Director - Chris Ringsell
Creative - Chris Dearlove
Head of Strategy - Matt Rhodes
Planner - Alpesh Patel
Account Management - Olivia Conroy
Agency Producer - Max Thomas
Director/ Production Company - David Dearlove / Engine Film
Producer - Max Thomas at Engine Film
Editor - Sam Hopkins at Engine Film
Colourist - Toby Tomkins at Cheat
Sound - Factory
Sound Design - Phil Bolland at Factory
VFX - David Clifton
DoP - David Bird at Lux Artists
ABOUT Engine Creative is a full-service creative agency that helps forward-thinking brands grow by connecting how they communicate and deliver on their brand promise. We harness the power of creativity to solve business challenges and fuel positive growth through a combination of advertising, digital experiences and innovation; content, social and influencer marketing. Engine Creative is part of Engine Group, the UK’s largest independent marketing, communications and consultancy company. Find out more at enginegroup.com