ABOUT

CONCEPT
UK-based merchandise supply company We Love Merchandise wanted a brand that would stand out – distinguishing them as a clear competitor in an industry with notoriously lacklustre options and slow turnaround.

Aiming to challenge this perception and establish them in a saturated market, branding needed to be bold, bright and disruptive.

Mirroring the company’s diverse range of bespoke merchandise, brand design is outrageously bright and memorable. Breaking away from corporate norms, the identity aims to elevate the perception of the merchandise industry while exciting potential clients.

EXECUTION
The strong, simple wordmark logo is casual and versatile, emulating the application of stickers with its rounded shape. Colour and pattern combinations can be rolled out across varied categories and collateral, providing an infinite number of mix and match options.

Interchanging products, feelings and items into the company’s title, a dynamic and conversational brand personality treats customers as friends. Bespoke illustrations speak to the company’s range while contributing to the playfulness of the brand. Reflecting the down to earth attitude of the team behind the business, the identity exemplifies the saying what you see is what you get: excellent service, extravagant ideas and a whole lot of fun.

Ecommerce website design and build is easily navigable, exceptionally vibrant, and oh so lovely. A custom WordPress content management system was developed with client back-end usage requirements in mind. Simple product upload functionality – via a supplier product database that includes multiple variables and category taxonomies – supports ease of use for the client. An add to quote functionality allows shoppers to request quotes for multiple products while continuing to browse the website.

Language pushes the identity further with cute lyrical rhymes, further flaunting the brand’s one-of-a-kind tone of voice and unique approach to merchandise solutions. Being Agency maintains an ongoing partnership with We Love Merchandise, strategising socials and designing marketing collateral.

RESULTS
A bright, vibrant and out-there brand captures customers' attention and stands out from the crowd. With charismatic content and clear call-to-actions, We Love Merchandise’s user and management experiences are both seamless, straightforward and fun-filled.

"BEING is an incredibly imaginative and responsive agency. Friendly, professional and innovative – a true creative partner.

Nicolas Manuel
Managing Director, We Love Merchandise