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As part of a larger global entity, Hitachi Oceania was after social media content that could speak to a local audience, while remaining connected to the broader Hitachi brand story.

Thankfully, The Being Group could provide strategic marketing services including copywriting and design.

To best support a global company with a number of different stakeholders across many sectors, The Being Group began with hosting a workshop with key members of the Hitachi Oceania team.

Following the BEING Connection Strategy Model, the workshop explored industry context, brand archetypes, markets and channels. The resulting report outlined the strategic opportunities in digital marketing for Hitachi Oceania and informed a social media plan for the months to follow.

Social media content, conceptualised and created by BEING’s copywriters, graphic designers and videographers, focuses on the benefits of Hitachi’s technology and projects. Achievements from Australia and around the world are presented in the context of the company’s broader goals and mission to improve quality of life through superior technologies.

Staying true to the company’s brand colours and style developed in previous Hitachi Oceania communications, videos, GIFs, infographics and banner images present a united look across Facebook, LinkedIn and Twitter.

With strategic management of the sponsored and organic posts, Hitachi Oceania’s social media accounts saw improved results with proven increases in engagement and impressions.