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Property investment company NorthHill has launched its first ever social media campaign, “The Future is Flexible”, celebrating the future office space. The campaign highlights how sustainable, design-led and flexible office spaces will drive the future of the workplace through a campaign film starring performer Louisa Fernando.

The film, created, produced and marketed by The 10 Group, follows the dancer as she moves between three different office locations across London. As she transitions between balletic, lyrical and contemporary dance styles, the film cuts between the three spaces, making a direct comparison between the flexibility of the service offering and the versatility of the dancer.

As the dancer moves through each building, the supporting text elements help tell the story of each office, highlighting the elements of each individual space that make it an innovative and disruptive new style of workspace.

Incorporating both organic and paid social activity, the campaign will run across Instagram, LinkedIn and stakeholder channels in a shift away from traditional print methods of marketing properties. In addition to creative development and execution of the campaign, The 10 Group lead on social activation.