ABOUT

Based on the insight that the most interesting thing about a glitzy hotel is the people who've stayed there, we delivered the first brand awareness campaign for the prestigious Dorchester Collection of hotels. And over the years, these hotels have attracted an extraordinary collection of guests.

Press ads that featured these famous faces from past and present drove the curious to the website, where they discovered more about each star's tale that I'd researched and written. Having created a buzz in the industry press, the campaign went on to be featured in the New York Times and Vanity Fair.