Territory Studio London

ABOUT

Amidst an era of global burnout, balance has become the ultimate luxury. The strategy for the Volvo ES90’s global reveal was to reject visual noise and create an atmosphere of understated sophistication built around a single idea: balance. Staged at Stockholm’s Artipelag gallery and broadcast live, the event immersed audiences in a connected narrative. From a symmetrical auditorium to sculptural installations that translated technology into art, every detail reinforced the concept. This approach created a shareable experience that cut through the noise, generating thousands of articles and posts, exceeding volume targets and reaching a potential audience in the hundreds of millions. Coverage registered as almost exclusively positive and actual – and importantly on message and concept.

MADEIT CREDITS

  • Volvo CarsClient
  • Creative TechnologyProduction
  • Space ProductionProduction
  • Universal Design StudioProduction
  • * AKQA
  • * Territory StudioProduction
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