ABOUT

After a successful collaboration on Forza Motorsport 5, we were again brought on board by Turn10 in Seattle to help set the game’s high level aesthetic language and movement concepts.

Briefed to build on our design for the franchise defining FM5, we worked closely with UI Art Director Martin Jung to define a completely new look and feel, and as part of the design process we worked in tandem with the internal UX design team to address complex user interface and experience challenges.

Positioned as the most technically advanced game yet, the creative pushes the F1 aesthetic direction with a more mature and high production look and feel that highlights XBOX One's photo-real capabilities, and its precise and responsive game engine. We also fine-tuned the Forza Vista, crafting a more visually-led selector to ensure that the data presentation of the car spec affirms the passion and prestige invested in the franchise, while providing players with a rich and pleasurable experience over and over again. The result is a gaming experience that brings a new level of sophistication and elegance to Forza's design style and aligns it with the energy, action, performance and glamour of the super car racing circuit.