ABOUT

Concept
Giffgaff Money hosted an event on the 22nd July 2017 – The Money Fit Challenge. Bloggers, media, and a selection of our members were invited down to Shoreditch Park in London where a very special 5k course was set up. With two fun obstacles to tackle along the way, runners challenged each other to clock in with the best time. Three winning runners received donations of £250, £500 and £1,000 for a charity of their choice. Eight runners were also selected to take part in a special challenge at the end of the race.

Execution

Nicola Vidal, Head of Commerce at giffgaff money, said: “We have so much great input from our bloggers and members we thought it would be great to spread their advice as far as possible. People will be able to hear tips on how to stay money fit, put themselves through the paces of our fun run, and we’re proud to give three lucky people the ability to make a big difference to three charities.”

Digital marketing experts, The Search Laboratory tasked The Race Organiser to make sure everyone had a good time. We were there to document the event.

Results

A good day was had by all and money was raised for charity. All these pictures will be used to archive the event. and will some will be used for marketing and advertising purposes and shared on their social media feeds.