Jackson Wang - GBAD by Synapse Virtual Production for 88risingWho liked - Jackson Wang - GBAD by Synapse Virtual Production for 88rising

Synapse Virtual Production Los Angeles

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"GBAD (Gotta Be a Dick Sometimes),” the music video for Jackson Wang’s song of the same name, is a stylized self-worth anthem that channels Wang’s evolving artistic voice into a visual manifesto about boundaries, identity, and unapologetic growth.

The video continues the creative partnership between Jackson Wang and director Rich Lee, a collaboration rooted in meaningful and abstract visual storytelling. As Lee puts it, “Jackson’s searching for more meaning these days, not just in his music but in the visuals too.”

GBAD was shot entirely on Synapse’s LED volume stage in downtown Los Angeles. Virtual environments were combined with practical set dressing to create a bold, dreamlike world.

With over 33 million views and counting, GBAD is more than a music video. It is a cinematic statement that setting boundaries is not about cruelty, but about clarity. The result is a genre-blending showcase of how virtual production can deepen music storytelling in both form and feeling.