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Features

What is your Moonshot?

Close your eyes for a moment and think about the one big thing that has happened in your business environment over the past year that has directly impacted you. Last January (2016) I set about igniting conversations with companies that had...

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Advertising

The Power of Marketing Partnerships

Partnerships are now at the heart of so many businesses, helping drive growth, accelerate performance and meet ever changing customer needs. At our next Oystercatchers Club evening on Tuesday September 13th I am excited to be discussing how new...

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Advertising

The diversity debate should not just be about women

Having read the debate in our industry on gender balance over the past few days, sparked by Kevin Robert's 'leave of absence', I thought it worth looking again at what can be done about equality, not just for women, but increasing diversity...

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Features

It's time to change the pitch

It's time to change the pitch! Our Oystercatchers Club event at the beginning of July has created a great deal of controversy and reflection in the marketplace on the benefits of the pitch process. It is my belief that it is time to look again at...

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Creativepool's Top 100 Influencer

Our 2016 Annual came with a new accolade: The Influencer of the Year, where Creativepool honour the individuals within the industry that have surpassed expectations and impacted the market in 2015 and beyond. They're people who don't follow the herd...

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Inspiration

Work Life Balance in the creative Industry

https://www.youtube.com/watch?v=9xUjDEZwvQc I've been touched by some inspiring and thought provoking stories this week as part of the International Women's Day celebrations. The issue of work/life balance for women has been discussed widely. It...

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Social Media and Data for the Modern Marketer

Learn how a modern marketer should embrace social media and data. The latest trends, best and worst in class, how to future proof your brand and business and create new marketing models to accelerate its performance. Joining me in discussion at The...

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News

Influencer of the Year - DIVERSITY ?

It would be great to know the diversity figures for the Influencer of the Year short list. Creativepool, can you let us know please? I love the concept but I am keen to make sure that we all understand just how much of a cross section of our industry...

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Entertainment

VOTE FOR ME

Woop woop I have been shortlisted as Influencer of the Year by @Creativepool Please vote for me, JUST click on the link, sign up, scroll down to my name and vote. I owe you big time! https://t.co/BOT7l9WfzG …

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doteveryone

Delighted to join Kathryn Parsons to support Martha Lane Fox, doteveryone initiative to ensure that 50% of all tech companies have women in them. (Currently the stats are woeful!) The twelve finalists of Tech5050 presented brilliantly yesterday...

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Advice

How to encourage Diversity in the Marketing Industry

Last year’s Campaign ‘A’ List asked the question: who in the industry would you be if you could come back as anyone?” My friend Steve said, “That’s easy for you Suki, you’d be a man. Just think how much more successful you’d be if...