The Power of Marketing Partnerships

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Partnerships are now at the heart of so many businesses, helping drive growth, accelerate performance and meet ever changing customer needs.

At our next Oystercatchers Club evening on Tuesday September 13th I am excited to be discussing  how new marketing partnerships are being developed in our industry,  I have a hugely impressive panel line-up to talk to covering three key areas of these relationships.  

Olympics, Coca-Cola, Sponsorship

 With the Olympics still in our hearts, I am delighted that Bill Sweeney, CEO,British Olympic Associationis back from Rio to discuss our brilliant performance and the importance that brand partnerships played in the UK's success.

The Coca-Cola Company is the longest continuous sponsor of the Olympic Games. Their relationship started way back in 1928 and they have extended their role as Worldwide Partner through to 2020. Bobby Brittain, CMO Coca Cola will provide us with a brand perspective of both the Olympic sponsorship but also other partnerships he has created during his tenure at Coca Cola. 

Sophie Goldschmidt, Group MD, CSM 

 is at the centre of many  sponsorship deals. She will shares her thoughts on how these traditional relationships have changed in recent years. CSM is a global leader in the business of sport and entertainment, which specialises in major quadrennial events and deployed more than 800 international and local staff across the Olympic Games in Rio this year. Since 2012 their teams have planned, created, built and delivered for more than 40 different clients at the Games.

Arts and Politics


Sir Ciarán Devane, CEO, British Council  was previously Chief Executive of Macmillan Cancer Support from 2007 to 2014 and was awarded a knighthood in 2015 for his services to cancer patients.


The British Council work in more than 100 countries, connecting millions of people with the UK through programmes and services in the English language, the artseducation and society. He will share his perspective on how the power of arts and education can be used as 'soft politics' influencers. 

Jenny Waldman, Lead of First World War Centenary Cultural Programme, will discuss their partnership in India with The British Council. Jenny Waldman, was previously the Director of 14-18 NOW who bought us the The Tower of London poppy installations, Wave and Weeping Window a programme of art commissions to remember the First World War Centenary.

 New Publishing Partnership

Many of you will have read about the launch of Pulse Creative, the joint partnership between News UK, WPP and Tabcorp, News UK's new betting and gaming business.The joint venture, was launched in May 2016 and is a 70-strong business within News UK’s London Bridge offices. It handles creative communications and CRM, as well as media planning and buying, for The Times,The Sunday TimesThe Sun and the publisher’s gambling and commercial businesses.

Pulse Creative comprises staff from The & Partnership’s CHI & Partners and M/SIX, and WPP’s The Box, Wunderman and Mindshare. The team combines strategic, creative, design, digital content and user-experience expertise.  News UK produces 10,000 marketing executions  every year, from brand campaigns to news-led social media spots.

David Dinsmore, COO, News UK, Johnny Hornby, Founder, The&Partnership and Jamie Hart, Executive Director, Tabcorp will join me to talk about the issues they faced in this new type of marketing and business partnership and how they will measure success in the future. 

Our Oystercatchers Club is by invitation only, if you are a senior marketer,  agency head, or ECD and would like to be considered for membership, write to Victoria@theoystercatchers.com with your CV or link to your creativepool profile. We have memberships spaces available for the September event. 

Event Details for members:

Date: Tuesday 13th September

Time: 6.15pm till 9.30pm. Talks start at 7pm. Drinks and canapés to bookend the debates
Venue: The May Fair Hotel, Stratton St, (entrance to the Crystal Room in Berkeley St) London W1. Nearest tube Green Park (Piccadilly, Victoria and Jubilee lines)

For more films from The Oystercatchers Club or information about how Oystercatchers accelerate marketing performance visit www.theoystercatchers.com


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