Creative & Digital – the next step for Stopgap
As all brands will agree, having creative and digital marketing expertise is no longer a nice-to-have, it’s a necessity. So it was time for Stopgap, the marketing recruitment specialists, to evolve in order to meet this growing demand.
“We looked at the market and undertook extensive in-house research to establish size and where we could add value,” says MD Paul Carr. “We knew we needed a specialist to kick-start the sector and pioneer what we hope will become a valuable new operation for everyone we work with.”
And so the new Digital Creative arm was born, specialising in finding roles for today’s top UI and UX designers, animators, digital art directors and more. But who would spearhead this new branch of the business? Enter Senior Consultant Shannon Lee…
Experience is key
Shannon comes to Stopgap with over 10 years of experience in digital design and creative recruitment under his belt, previously working with top-name digital and creative recruitment agencies, for clients spanning start-ups to global brands.
“We recruited Shannon, with his excellent and well-established background, to help us launch and grow this sector at a sustainable pace – slowly, gaining credibility as we go,” says Paul.
“It was crucial that we recruited someone with a solid understanding of this niche market. Knowing the landscape and language is vital, particularly as creatives tend to sell their services visually rather than written down, and the appreciation of a ‘visual CV’ can be somewhat subjective. We needed someone who could spot a top-level, creative portfolio from a mile off.
“Shannon speaks the creative language, enabling us to maintain our credibility for putting forward ideal candidates for every single role we work on, rather than a random selection we haven’t truly understood in terms of their skills.”
Shannon echoes that, in Digital Creative, you need a good eye for design and conceptual ideas to be sure you’re sending the right portfolios to clients and giving the right advice to candidates. “A generalist recruiter wouldn’t have this kind of expertise – also, with the ever-changing world of digital, you need a firm grasp on market trends – both present and future,” he says.
“With a fantastic history in marketing recruitment, Stopgap has a long list of well-established relationships I’ve been able to tap into and provide extra services for.”
UI designers are in high demand right now, Shannon explains, along with integrated branding designers. UX designers continue to be sought-after, too, with the focus shifting on brands immersing their customers with brand experiences that flow from digital through in-store and into services.
“It’s great to join a team who are passionate about what they do,” says Shannon. “We’re not commission based, so we work collaboratively as a team to solve client and candidate needs and provide a genuine consultative approach. With a broad repertoire of clients, we have an industry understanding across many vertical sectors.”
The Stopgap Way
“Since day one, we’ve aspired to meet every candidate face to face, which grants us insight into their aspirations, personality and work ethics,” adds Paul. “After all, people are more than a name and list of skills on a page or even a very visual CV. By forming close relationships with everyone we work with, we can be sure that we pair them with a company in which they’ll flourish. And for clients, our unique approach means that we recommend only ideal candidates whose aspirations and culture match that of their own.
“We’re building on our own experience. We’re balancing our approach of knowing candidates inside out with Shannon’s appreciation of their real skillsets to deliver The Stopgap Way in Digital Creative.”
We’re not trying to reinvent what do we here at Stopgap; we’re just trying to expand where we do it, progressing our services to create a happy and fulfilled cohort of clients and candidates.
Just six months into our venture and we’re growing at a steady, positive pace. Our success has meant that we’re now considering further investment in the sector – but for now, we’d like to say a big (albeit slightly belated) ‘Welcome’ to Shannon, and we look forward to seeing where this journey takes us.
If you need help identifying top talent in this space, or you’re a creative or digital candidate looking to take your next step, give Shannon a call today on 0208 334 9891.
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