ABOUT
The countdown begins for the monumental 10th season of the Indian Super League (ISL), set to commence on September 21st at 7:45 PM IST. Catch all the live action exclusively on JioCinema and Sports18, marking a new chapter for Indian Football. Watch the thrilling TV commercial heralding this milestone season here: Watch on YouTube.
The ISL represents the pinnacle of men’s football in India. It operates under the All India Football Federation alongside its commercial partner, Football Sports Development Limited. This premier league features 12 clubs vying for supremacy in Indian football.
This year’s campaign is brought to life by Leo Burnett India, with Good Morning Films managing production in India and Square Elephant Productions handling aspects in the UK. It showcases a global effort to celebrate Indian football’s latest chapter.

Back to Indian Super League | TVC | ISL 2023-24 (10th Year) project
Ani Plankova
Artist,Graphic Designer,Digital Artist Freelancer
Bulgaria
Tito Alvarez de Eulate
I direct films whose footage never was
Spain
Rose Eliot
3D Interior Designer
United States
Edouard Mehdi
Camera Operator
United Kingdom