About me

What happens when a Strategic Marketing Director becomes an Electronic Pop artist

You get someone who's cracked the code on creative marketing's biggest challenge. I'm Ingeborg, and I've transformed entire industries—pioneering the world's first MSC group certification model, co-creating Sustainable Fish Week (now a permanent national campaign across Netherlands retail), and turning 1,200+ Sodexo locations sustainable through strategic storytelling.

My dual track as both marketing strategist and active Electronic Pop artist gives me rare insights into what makes audiences truly connect. I don't just create campaigns—I live the creative process from both sides.

This fusion solves the biggest challenge in creative marketing: How do you create campaigns that are both emotionally powerful AND commercially successful

Whether developing end-to-end strategies for MSC and ASC certification programs, crafting authentic brand narratives, or creating content that spans boardroom presentations to music videos, I deliver campaigns with soul that still hit targets.

My sweet spot: Entertainment, lifestyle, sustainability, and culture sectors where creativity and strategy must work in perfect harmony.

Ready to see what happens when strategy gets a soundtrack

Switzerland-based, internationally focused. Available for creative collaborations, strategic consulting, and innovative projects. View my creative portfolio and music work in my profile.

Skills

Analytics, B2B, B2C, Brain storming, Brand Management, Brand Stategy, Campaign Development, Campaign Planning, Content Management, Creative Direction, Digital Marketing, Email Design, Email Marketing, Marketing, Marketing Strategy, Music, music production, project management, Singing, Social Media, songwriting, storytelling, Strategy Planning, visual communication, Web Development, Writing

Sector Experience

Arts, Brand Management, Charity / Not for profit, Communications, Creative Services, Entertainment, Fashion, Food & Beverages, Government, Lifestyle, Marketing, Music, Non-profit, Public Sector, Restaurant / Café, Social Network / Community, Sustainability

Clients

Alex Wilson, Aquaculture Stewardship Council, BigTunaCoaching, City of The Hague, Cloud26, Colette Sol, Marine Stewardship Council, More than Hair, Nolita Golding, Patric Scott, Patric Scott Music, Rallentando, Röstbar, Segafredo Zanetti, Visgilde, Yomosa