Simon Penson is a former magazine editor-turned agency founder, having built Zazzle Media into one of the UK's foremost content marketing agencies. With a background in using content to grow audiences he works tirelessly to help brands understand how to use content digitally to become the publishers of tomorrow.
Having helped transition many of the UK's biggest brands from simple online strategies to multifaceted content-led approaches his latest 'thing' is the Brand as Publisher movement. You can read more about it here.
It was this forward thinking that led to the agency joining forces with SEO veterans Stickyeyes in 2015 and then becoming part of IPG through acquisition in 2016 as the network looked to strengthen its digital content capabilities and understanding.
He writes and speaks globally on content marketing and strategy and continues to lead the agency under new ownership.