ABOUT

Con te partirò, for better or for worse... Here's a great piece of melodrama to make you reconsider that hotel booking you were about to confirm. The spot-on concept by Shanghai agency Karma - for a homestay app - takes us through a wonderfully crafted and multi-layered scene of all that can go wrong when too much incompatibility converges in the same place. In this case, the setting is an average China budget hotel and the events are simply hilarious, all to the smallest detail. Our team in Shanghai produced the technically complex clip which was directed and finished (with German thoroughness) by Matthias Zentner. Whether on business, a family trip, or - God forbid - a more romantic getaway : we hope you don't get caught up in what you're about to see... ~ Click the video for a two-and-a-half minute ride that will surely make you smile ;-)

CREDITS

Agency : Karma Advertising Co.
Executive Creative Director : Kama Zhang
Art : Wang Shuai, Atin Qu, YY Li, Tom Li
Copy : Suya Shu, Tina Tian
Account Director : Amanda Zheng
Account Manager : Rino Zhang
Account Executive : Snow Zhang
Production House : Shooting Gallery Asia (Shanghai)
Executive Producer : Leollyne Teng
Senior Producer : Star Hu
Producer : Jason Yu
Line Producer : Franky Xie / Zhao Shiqing
Director : Matthias Zentner
1st Assistant Director : Hank Zeng
DOP : Dieter Deventer
Motion Control Operator : Alex de Heus
VFX Supervisor : Falk Buettner
Post Production (Offline) : Matthias Zentner
Post Production (Online) : Velvet Mediendesign GmbH
Music Composer : Chris
Audio Production : M-sound Studios GmbH