ABOUT

Brief : In a group come up with a brand extension, allocate roles within the group and create a coherent campaign.

Within this project we decided to extend the Pimms as a drink into an Ice Lolly. We deconstructed Pimms as a brand and considered three words to base our brand extension upon: Summertime, Humorous and British. Within the copy and the visuals we incorporated these elements to consider the products viability alongside the brand.

Roles within the group:
Samuel Ward - Designer
Isabella Groves - Market Research
Henry Ofori-Atta - Copy Writer
Maciej Jedrzejewski - Product Research
Myself - Illustrator/Packaging/Project Manager

As project manager it was my role to ensure all work was completed by deadlines and ensure all group members where happy within their roles.
This role isn’t one I am normally used to taking but it allowed me to understand group dynamics and ensure collaboration of group members when problems where faced.

For the final presentation the group acted out a scenario that would have reflected a potential advertisement. The group handed out Ice Lolly’s to the class and lectures to enhance our message alongside some Pimm’s Punch.

Credits to:
Samuel Ward - Designer
Isabella Groves - Market Research
Henry Ofori-Atta - Copy Writer
Maciej Jedrzejewski - Product Research