ABOUT

Brief
To create a brand extension through the use of marketing strategies. Considering the target market, through the means of the executions.

Strategy - Perfectly Posh Twining’s Ice Tea

Concept
The concept behind Twining’s Ice Tea allows the juxtaposition of the disjointed image with copy. This juxtaposition is reflected in the tone of voice from twining’s. Perfectly posh derived from the brands attributes allows you to be perfectly posh in your own unique way.

All Photography within this project do not belong to myself.
Photography: Katy Grannon and Andy Warhol (Self Portrait).