ABOUT

Brief : To deconstruct personal traits and apply this as a brand book.

This project enabled my personal traits to become a brand by methods of deconstruction. The three attributes I designed both brand books through where:
1. Neurotic
2. Avid
3. Complexity

The copy within the brand book allows for the above three attributes to come into play with the use of complex language. The main brand book would not make sense without is dictionary (Lexicon). Therefore the process needed to understand the content, reflects the main attributes alongside the visual elements.

The visuals are a combination of my own and found which I have manipulated.