Khoo Siew May Founder /​ art director /​ illustrator /​ animator

ABOUT

We were honored to be invited to collaborate on a truly meaningful project with Free Guitars 4 Kids, in partnership with Alice Blue. At Jammm, we’re passionate about work that leaves a positive mark—and this one struck a powerful chord.

"Kids today spend more time in virtual playgrounds than on actual playgrounds; where bullies can cause lifelong psychological damage. But there is a timeless savior with silver strings that has the power to help our kids escape this new reality. A guitar."

Free Guitars 4 Kids believes every child should have the chance to experience the joy—and the life-changing power of music. A guitar is more than an instrument. It’s a skill. A safe space. A source of pride. All kids need is access. Music will take care of the rest.

MADEIT CREDITS

  • Free Guitars 4 Kids -- Ben DudleyClient
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