ABOUT

MWC INNOVATION CITY SHANGHAI 2015

The GSMA challenged Momentum Worldwide to create an immersive experiential zone within Mobile World Congress Shanghai, designed to cut through the techno babble and communicate the benefits and strengths of their powerful owned platforms and partner owned products/services.

Working with our sister agency McCann Singapore, and utilising our global network, Momentum Beijing, we delivered a premium exhibition experience, brought to life and simplified with four character personas. We linked the physical experience at the activation into a cohesive story using these personas and amplified this experience using social and online channels.