ABOUT

‘Imagine’, Kent’s biggest indoor Play Centre, were looking to change the perception of the centre to somewhere parents could bring their children all year round, rather than just when it rained.
The thought behind this campaign was that many parents, are to a degree, house proud. My solution was to position ‘Imagine’ as the solution to their houses being wrecked by their children playing. With this in mind I created the ‘Save Your Home’ strapline, Art Directed and Illustrated the three Press ads, then wrote the script for the 30 second Radio Ad.