ABOUT

My Copywriter and I were given a brief to position ‘Heaven’ chocolates as a luxury gift item, within the existing “...Can’t wait” campaign - which used humour to play on the desire to eat the chocolates yourself. So our idea was to add a caviat to the headline (in the form of asterisk) that declared that the intended receipient of the gift was unlikely to receive the chocolates because they were irresistably delicious. I Art Directed the Photoshoot, with the mission to create a luxurious, rich chocolate background. I also worked alonside an in-house typographer to create a bespoke typeface for the headline, similar to my original pen scamp.