ABOUT

60 Minute secretary asked us to redesign their existing logo.

Our response was to simplify the secretary icon so that it could be used as an ‘i’ within the word ‘Minute’. This helped create a logotype, which enabled it to be more flexible, while retaining a creative element that could be used as a graphic device.

As well as streamlining their Logotype, 60 Minute Secretary asked us to create a Brand Slogan that would bring extra credibility to the brand.

The name ‘60 Minute Secretary’ basically ‘does what it says on the tin’ so we focussed on creating a slogan that would help convince the target market (small business owners) the investment would benefit their business.

Our response was to create the ‘Time spent wisely’ slogan which not only ties in with the brand name but reinforces the value of their service to business owners who will understand that ‘time is money.’