ABOUT

An advert I created for the front cover of the Sunday Telegraph’s Wimbledon supplement, which was then adapted to different sizes as the competition progressed.
The aim of the brief was to raise brand awareness of the Crunchy Nut product during Wimbledon, within the existing “The Nation’s gone...” campaign.
The guidelines on the back of the Crunchy Nut pack were the inspiration for this graphic. The image was taken as a photo (the spoon was made to racket scale), then vectorised in Illustrator.
Later that year, the ad was nominated for an ANNA.