Scott Dungate
Creative Director
ABOUT
In Japan the home is a practical place. This is especially true for Tokyo’s youth: most live in tiny spaces and don’t care about home furnishing. To inspire this new audience, Ikea Japan gave virtual model imma a physical home for the first time. imma lived inside the IKEA Harajuku shop window for 72 hours for all to see, which could also be followed in real time via livestream and on SNS. The installation merged retail space with LED screens to blend the on and offline worlds. Her home life became a shoppable product demonstration, and her own product collection was available instore and online.
MADEIT CREDITS
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IKEA JapanClient
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Aiwei IchikawaStudio Manager -
Alexis WuillaumeEvent Photographer -
Ami MurataProduction Manager -
Asako TakahashiAccount Team -
AwwProduction Company -
Aww Inc.Production Company -
Becky LevyAccount Team -
Chelsea HayashiAccount Team -
Daichi TanakaProducer -
Daichi TanakaProducer -
Emi KanekoProduct Designer -
Emi KanekoProduct Designer -
Eri HiroseCommunication Planner -
Fumihiko KamemuraVisual Effects Artist -
Fumiko TabataVisual Effects Artist -
Fumiko TabataVisual Effects Artist -
Genichi HonmaCG Artist -
Genichi HonmaCG Artist -
Hanako AdamsAgency Producer -
Haruto MurataCopywriter -
Hasse LemolaStrategic Planner -
Hasse LemolaStrategic Planner -
Hiroyuki OkadaCG Artist -
Hiroyuki OkadaCG Artist -
Hisamichi KidoCG Artist -
Hisamichi KidoCG Artist -
Hitoshi SugitaPrint Coordinator -
Hitoshi SugitaPrint Coordinator -
Hiyoshi MamadaVisual Effects Artist -
Hiyoshi MamadaVisual Effects Artist -
Jacob KimAgency Editor -
Justin LamCommunications Planning Director -
Kanae KawashimaCG Artist -
Kanae KawashimaCG Artist -
Kazunari TakashimaTechnical Director -
Kazunari TakashimaTechnical Director -
Ken MurayamaTechnical Director -
Kerli TeoHead of Production -
Kiki BowmanStudio Manager -
Kisshomaru ShimamuraPhotographer -
Kosuke SasakAgency Producer -
Kyoko YonezawaCreative Tech Director -
Masayuki UnoPrint Coordinator -
Masayuki UnoPrint Coordinator -
MassiveMusic TokyoSound Design -
Max PilwatCreative Lead -
MaxillaProduction Company -
Naohito NishitaniPrint Producer -
Naohito NishitaniPrint Producer -
Naoki KorematsuVisual Effects Artist -
Naoki KorematsuVisual Effects Artist -
Naoko OkadaAccount Team -
Naoya HoshinoVisual Effects Artist -
Naoya HoshinoVisual Effects Artist -
Nobuyuki YamamotoCG Artist -
Reiko KawaguchiAgency Producer -
Ryuichi MatsumotoCG Artist -
Ryuichi MatsumotoCG Artist -
Shion KimuraPrint Producer -
Shohei KawadaArt Director -
Shomu TakadaCG Artist -
Shomu TakadaCG Artist -
Siyun KimAgency Producer -
Takamasa FurukawaGaffer -
Takamasa FurukawaGaffer -
Tetsuro AboDirector -
Tetsuro AboDirector -
Tomonobu KasaiCamera Operator -
Tomonobu KasaiCamera Operator -
Toshiko IidaTranslator -
Tsutomu KawakamiPrint Coordinator -
Tsutomu KawakamiPrint Coordinator -
Vinod VijayasankaranAgency Editor -
Wieden+Kennedy TokyoAdvertising Agency -
William SmithAccount Team -
Yoko OnoderaAgency Producer -
Yuka SasakiVisual Effects Artist -
Yuka SasakiVisual Effects Artist -
Yuna HorProducer -
Scott DungateExecutive Creative Director -
Max CameronCopywriter -
D&AD -
Shion KimuraPrint Producer
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Scott Dungate was recognised as an Industry Influencer on 15th March 2016
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Scott Dungate has been a Contributor since 15th March 2016.