ABOUT

This project was an exciting one for me as it led to a re-brand of UK Cables and a move in the right direction for what they want to accomplish as a company by expanding on their current client base into more specialist and potentially more high-end environments.

The brief for this document was simple, UK Cables needed to come across as professional and show themselves as a big player in the cable industry. This would not have been accomplished using their existing branding which had a very impractical logo an there was no definitive style to their documentation. Most of which was outdated designs which would not reflect their new ambitions.

Moving forward with this document I used just 3 shades of blue, which I had developed from their existing branding applied them in a way which would give a corporate feel to their company profile, positioning them well when they present to new clients. I carried these colours across into the imagery which represent all the areas they supply to and also show location across the UK.