About us

We’re a global brand and innovation consultancy.

We work for the disruptors and the disrupted, helping ambitious leaders define compelling brand strategies, design powerful brand experiences and innovate new brand-led products and services.

We challenge ourselves and our clients to push boundaries; challenging the ordinary, to achieve the extraordinary.

We’re straight talking, non sense, no jargon. We can’t help but tell it how it is. We know the rules and know when and how to break them. We have firm beliefs, big ideas, strong convictions. We look inside for ideas and outside for inspiration. We like to challenge and be challenged, to teach and be taught. We take our craft seriously – ourselves less so. We play music by ear, we follow our intuition.

This is our nature, our essence – the Saffron way.

Sector Experience

Airline, Arts, Banking