ABOUT

Being a British born muslim i felt strongly against the veiws and ideology of ISIS and wanted to show that through a unique approach.

Using the absurdity of ISIS, i created an absurd idea to show the world this isn't what islam is. Something that only a group of extremist criminals would do. Hopefully creating a thick line between ISIS and Islam.

My approach was to utilise the absurdness of isis by creating a confectionery line that consisted of soda, crisps, pop rocks & a chocolate bar. All with controversial names & design. Ultimately creating curiosity amongst viewers to look further in to the project and Islam. Differentiating Islam from extremist groups such as ISIS.