SNASK Stockholm

ABOUT

Washington Post is one of the biggest newspapers in the U.S.
When they started planning for their readers Favorite’s Issue they wanted something fun and tactile. After reviewing more than 40 agencies they ended up calling us at SNASK.

The case
We decided to make the cover and the editorial images entirely by hand. We wanted to capture the essence of every category (Eating, Drinking, Music & Arts for example) in the design and illustration of each letter of the word “Favorites” by creating fun, unique and physical icons that would reflect the characteristics of each topic, all in different materials. For example, choosing a clean, stylish Art Deco typeface made from glass to create the essence of a fancy cocktail for the topic “Drinking.” The materials used was everything from plywood and concrete to clay and real neon light.

MADEIT CREDITS

  • Fredrik ÖstClient
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