ABOUT

A gaming competition featuring 40 creators battling it out across 7 games with bragging rights and £20,000 on the line.
This event sees Xbox partnering up with FNATIC & PC Specialist to host the iconic Game Pass Invitational.

A hybrid branding challenge.
In the brief, it was asked to create a brand identity that evenly incorporated elements of both FNATIC and XBOX. Creating a style guide for the event was not the only challenge – a number of accessible drag and drop templates were also required for the influencers to edit themselves. It was therefore necessary to create a series of proof-of-concept design layouts.

Design Templates
Our design uses a combination of typography and colour from both brands to create a layered system that utilizes the sharp angles of the logo. With these bold elements, we found a desaturated isolated photo to be the most suitable choice for photography.