ABOUT

After seeing previous work, 'Loved-Up Pop-Up' wanted an identity that worked across both the space itself as well as promoting their event - a valentine's day pop-up in Hackney. The pop-up was run directly by the creatives who produced the various items on sale. Although the shop was created with Valentine's day in mind, they wanted a simple aesthetic that didn't impose on their work or restrict their audience. The use of foxes, birds and copper colours were inspired by the creations that would be displayed.