ABOUT

Motion Branding and Brand Launch Campaign

Dojo is a business growth and payments company and the UK’s #1 payments provider for face to face payments. In 2024 Dojo was creating a campaign to promote how its payments platform can help enterprises within the hospitality sector, which would feature at The London Excel during the Hospitality Tech Expo.

Looking for someone to create a motion style for their branding, Dojo approached me to bring their branding into the motion space and utilise it to expand the campaign from printed billboards and run across all DOOH and performance marketing and socials.

The campaign was to highlight the reliability Dojo gives, giving time back to enterprises in the hospitality sector, allowing them to grow.

While keeping in mind the wide product ecosystem, the campaign was to highlight the reliability Dojo gives, giving time back to enterprises in the hospitality sector, allowing them to grow. Utilising the key product of the card machine, the campaign had to bring together the product with lifestyle, showing that with the backing of a good reliable system, businesses can create a good forecast of income by creating good experiences for their customers.

Animation | Art Direction | Brand Animations | DOOH | Motion Design


Motion Branding
Taking Dojos rebrand into the motion space, I needed to look at their company's identity to develop their motion style. Taking their professional appearance with a fun edge, I wanted to focus on clean and professional personality with a touch of fun within the motion. The movement helps represent the speed reliability with a playful bounce ranging from 2-12% to keep the personality malleable for different outputs. While utilising the new bento grid for transitions, rotoscoping’s used with lifestyle shots to pick out the product.


Campaign Launch
We utilised the space leading up to the excel with a full takeover. 6 portrait screens and two hanging banners were used alongside printed banners to take the audience on 3 journeys. Highlighting to the audience how Dojo’s uninterrupted service can give hospitality sectors extra time, providing them with the ability to focus on their business and give a professional service while introducing Dojo’s new branding. The campaign was extended to a series for Performance Marketing/ Social Media.