ABOUT

How we helped a document collaboration company to join the human race.

Who: Workshare is a UK based software company that provides secure enterprise file sharing and document collaboration applications. Founded in 1999 by Barrie Hadfied, Workshare allows individuals to create, share and manage high-value content from any device.

Why: Following a merger wth Skydoc in 2012 and a £20m investment, the business wanted to rethink its market position and find a more human and meaningful way to express and engage with its customers. Rooster Punk were brought in to help share and craft a compelling story that would help it significantly grow its revenue base.

What: Rooster Punk re-positioned Workshare as the 'High stakes document company'. We shaped a story that resonated with individuals in the legal sector tasked with managing complex M&A and Real Estate deals. We also developed a new brand identity and tone of voice, a set of guidelines and marketing collateral to support the 2017 launch.