ABOUT

How we helped a B2B utility services provider to join the human race.

Who: Make It Cheaper is a fast track company that eradicates the hassle faced by Britain's small businesses when it comes to shopping around and getting a better deal on electricity, gas, insurance, merchant services and telecomms.

Why: Make It Cheaper needed an injection of something new to try and turn their fairly low interest and dry proposition into something that had a more human and engaging story behind it.

What: Rooster Punk developed a purpose and new visual identity for MIC that not only gave their customers a different way to think about 'boring energy savings', but gave all their employees a reason to get out of bed in the morning.

We developed the concept of 'The Butterfly Effect' where staff met a character called Joan, who introduced Make It Cheaper staff to the idea that every time they speak to a business they have the opportunity to trigger something amazing.

The brand launched in June 2016 with a new story, website, video, internal communications and a range of supporting collateral.

"I'm delighted with the impact Rooster Punk have had on our proposition. We've created the right platform for delivering an emotional connection externally, but also a genuine emotional bond with the teams across the business. We share a greater sense of purpose, it's why we get out of bed every day - to put a smile on the faces of British businesses. The fact that they're a great bunch too makes this success even sweeter."

Sam Reynolds, Marketing Director, Make it Cheaper