ABOUT

Following a successful round of investment Currencycloud appointed Rooster Punk to help humanise their complex product proposition into a purposeful and engaging story that resonated with audiences and employees across the globe.

Rooster Punk immersed themselves into the business with a series of leadership interviews, interactive employee workshops, customer interviews and online surveys.

The insights were used to articulate a new purpose, mission and vision all brought to life with a new logo, new values and a new visual identity. The brand launched in June 2016 with a new website, new branded offices, video content and a range of supporting collateral.

"We had to do a total re-brand and move offices in 3 months. Rooster Punk have turned us from a tech focused financial company into something meaningful. They helped deliver a complex project involving multiple stakeholders without dropping the ball."

Helen Aboagye, VP Marketing, Currencycloud